Artist booths will be lined in the bank lot at the intersection of US Hwy 41 and Laurel Oak Drive, providing the event with full visibility from the main roads. The event also has a convenient Friday night set-up. The festival is held in the Pelican Bay community, one of Naples' wealthiest areas. The event is also close to Waterside Shops, Naples' elite open-air shopping and dining destination.  The area is filled with exclusive shopping and dining.